Luke Sanabria

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    Digital Commerce, Luxury Retail & Omnichannel Operations

    Welcome

    My name is Luke Sanabria and I do three main things:

    1. Max Mara: Assistant Manager of Omnichannel Strategy and Ecommerce Operations
    2. Fantasy Fútbol: Founder and CEO
    3. Today in Menswear: Founder and Editor

    I’m based in NYC and care about men’s fashion, technology and building businesses. If you want to learn more about any of my work, feel free to reach out to [email protected].

    Max Mara

    Since March 2025, I’ve been handling ecommerce operations at Max Mara for the North American region. I was promoted to Assistant Manager in nine months, and added omnichannel strategy to my plate, where I report into the Chief Commercial Officer.

    I am one of two individuals supporting the entire North American omnichannel program for the CCO. Responsibilities include cross-channel fulfillment, pricing analyses, competitive intelligence, channel conversion, managing nationwide retail networks, and managing the customer care team.

    Fantasy Fútbol

    Fantasy Futbol is a company I’m building because I genuinely want the product for myself. Fantasy sports keep guy friend groups going, but there’s no fantasy soccer game that gets it right.

    This is a mobile-app fantasy soccer game that is the first to cover all Big 5 European leagues and include their matches from leagues, cups and international tournaments. With the help of two developers and my co-founder, Sam, this game is doing what the incumbents should have done years ago.

    You can read my monthly updates here, or sign up for the launch of the app here.

    Today in Menswear

    Since February 2024, I’ve shared the menswear and accessories that I find most compelling through as many channels as I can. It’s a one-man show, and every piece is a recommendation from me directly.

    I run affiliate marketing and brand partnerships where possible, but making money isn’t the primary driver of this project.

    Core Skills

    Mandarin Chinese (8 years of study) | Microsoft Excel | Looker Studio | Microsoft PowerPoint | Managing Luxury Customer Care Teams | Vendor-Direct Fulfillment (VDF) | Omnichannel Operations | Final Cut Pro | Affiliate Marketing | Google Analytics | Enterprise AI (Notebook LM, Gemini, Perplexity Deep Research) | CRM | Salesforce Service Cloud | Salesforce Marketing Cloud | Spanish (intermediate level) | Email Marketing | Presenting to Executives |

    Thanks for visiting my site. If you want to set up time, you can email me at [email protected].